Top 3 Ways to use Salesforce for Identifying Prospects

Salesforce data loader

In today’s ultra-competitive operating environment, businesses are finding it increasingly difficult to expand their customer bases. Despite these acquisition challenges, industry experts such as David Kurlan indicate that less than half of all salespeople work to seek out fresh prospects. Instead, these individuals seem more than happy to nurture the existing accounts provided to them on their CRM software, without any further investigation. This narrow focus can substantially limit your organization’s growth. By making use of tools such as the Salesforce data loader, sales teams of every size can source and qualify thousands of new prospects with ease.

Here’s how your frontend employees can make full use of these intuitive technologies to jumpstart their prospecting efforts.

Start by Locating a Reliable Source of Data

Any effective prospecting strategy is built on high-quality data and diligent research.

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Location: Ontario, Canada

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