5 Ways to Fix a Broken Lead Process in Salesforce
It is extremely important to get accurate leads to the right sales reps in Salesforce. This will enhance your sales team’s productivity and ensure maximum sales efficiency. Any large organization with a distributed sales team that does not communicate with other sales team members needs accurate and timely lead routing and Salesforce is the perfect tool for this purpose. Managing Leads in Salesforce can be tricky due to duplication of entries and obsolete data records. The sales administrator must continuously monitor and improve the leads, even delete the entries if necessary, to keep the records accurate. Here, we discuss 5 ways to fix a broken lead process in Salesforce. Improve Salesforce Lead Management Process by Recognizing Dead Leads One reason for the inefficiency of Salesforce data is that dead leads are not separated and removed from the records. This can cause a lot of frustration and loss of motivation for sales team because they end up targeting the wrong leads.